Freedom Interactive Print + Freedom ICX

What Interactive Print Can Do

Turn everyday print and digital moments into something people can use.

Freedom Interactive Print and Freedom ICX help organizations turn print, products, support, training, events, and customer moments into experiences people can actually use.

The technology changes depending on the need.

Sometimes that means helping someone understand a product. Sometimes it means guiding a customer through technical support, making direct mail measurable, creating a more personal sales experience, training employees, extending a trade show experience, turning packaging into support, or simply giving people the information they need without making them search for it.

Start with the need.Build the experience around it.
Freedom Interactive Print and Freedom ICX examples across product support, direct mail, training, packaging, and events

Replace Paper Manuals with a QR Code

Put answers where people need them, so they don’t have to search a website, open a manual, or wait for someone to call back.

Support starts where the product is.
  • Scan to identify the product
  • User manuals and instructions
  • How-to videos
  • Installation guidance
  • Troubleshooting
  • Find the right replacement part
  • Ordering
  • Talk to a real person
Product support experience showing a QR code on equipment and mobile guidance for documentation, videos, ordering, and escalation

Create Better Trade Show Experiences

Turn a booth visit into something that continues after the event.

A trade show should not end when someone walks away from the booth.

Freedom Interactive Print can help people explore products, ask questions, see AR or 3D content, share their information, and keep the conversation going after the event.

Instead of handing someone a brochure and hoping they remember the conversation, the experience can continue on their phone after they leave.

The booth becomes the beginning of the conversation, not the end of it.
  • Branded avatars
  • Product demonstrations
  • AR and 3D experiences
  • Lead capture
  • Technical Q&A
  • Multilingual support
  • Product education
  • Find a dealer near you
  • Post-show follow-up
Trade show experience showing a booth, branded avatar, product demos, AR, lead capture, and post-show follow-up

Make Direct Mail Do More

Extend the value of every printed piece.

Direct mail does not have to stop at the mailbox.

Freedom Interactive Print can connect a printed campaign to useful digital content before and after the scan.

That can include Interactive Print, USPS Informed Delivery, content that changes by person or location, Digital Retargeting, audience follow-up, and reporting.

A customer can encounter the campaign digitally, receive the physical mail piece, scan it, enter an experience, take an action, and continue engaging across other channels.

The mail piece is no longer the end of the campaign.It becomes the beginning.
  • Interactive Print
  • USPS Informed Delivery
  • Follow-up ads for people who scanned
  • Content based on where they are
  • A unique QR code for every recipient
  • See who responded
  • Reporting and analytics
Direct mail experience showing informed delivery, scanned mail, personalized mobile content, retargeting, and reporting

Personalize the Experience

One doorway. Different journeys.

The same printed piece, product, or digital entry point does not have to give everyone the same experience.

Freedom Interactive Print can change what someone sees based on useful context, so the information feels right for the person and the moment.

  • User
  • Role
  • Location
  • Product
  • Campaign
  • Customer history
  • Need
  • Whether they're new or a returning customer
A salesperson can have one experience.A customer can have another.A technician can see something different again.
One entry point.A more relevant experience for the person using it.
Technology should adapt to people.Not the other way around.
Personalized QR Codes experience showing individualized direct mail and a personalized mobile journey for Sarah Johnson

Measure What Happens Next

See what people do after they engage.

Print has traditionally been difficult to see beyond delivery.

Interactive experiences change that.

You can see how people use the experience and what they do next.

  • Engagement
  • Location
  • Repeat use
  • Actions taken
  • Content viewed
  • Time spent
  • Sales, bookings and sign-ups
  • Questions people asked
  • Campaign performance

The point is not simply collecting more data.

It is understanding what people are actually trying to do.

The interaction shows you what people are trying to do.
Engagement heat map dashboard showing interaction activity, regions, devices, and campaign performance

Freedom ICX

Keep Helping Customers After the Scan

Freedom Interactive Print creates the doorway.Freedom ICX carries the experience forward.

Freedom Interactive Print starts with a physical touchpoint — print, packaging, direct mail, signage, or something else in the real world.

Freedom ICX takes that same idea deeper into support, sales, training, products, events, and customer interaction.

Print can start the conversation.Freedom ICX keeps it going.
They can work together, or Freedom ICX can stand on its own.
Freedom Interactive Print and Freedom ICX brand visual

Industries

Different industries. Similar problems.

Freedom Interactive Print is not limited to one industry. The same problems show up in very different places: people need to understand information, find answers, complete tasks, get support, use products, and take the next step.

  • Manufacturing
  • Healthcare
  • Real Estate
  • Automotive
  • Direct Mail & Print
  • Education
  • Nonprofits
  • Retail
  • Hospitality
  • Government & Public Information
  • Events & Trade Shows

The industry changes. The goal usually doesn't: make information easier to find, easier to use, and easier to understand. See Examples by Industry.

Scout in a green dumpster with binoculars

Not sure where your use case fits?

Ask Scout.

Describe what you are trying to improve and Scout can help show where Freedom Interactive Print or Freedom ICX might fit.

Talk to Scout