USE CASE LIBRARY

Use Cases

These practical examples show where interactive print, connected packaging, labels, direct mail, and intelligent customer experiences can be applied in different situations. For the broader view of what the technology can do, explore Experiences.

Connected Packaging

5 use cases

Connected Packaging

Connected Packaging

Turn every product package into an ongoing customer connection.

A product is in the customer's hands.

See the connected packaging example

Connected Packaging

Interactive Food Packaging

Let the product tell its story and help customers enjoy it.

A coffee buyer wants brewing guidance, origin information, or an easy way to reorder.

See the interactive food packaging example

Connected Packaging

Interactive Wellness Bundles

Extend useful guidance beyond the clinic or wellness visit.

A patient receives a wellness kit or discharge bundle but may later need help understanding approved instructions or finding the right follow-up service.

See the interactive wellness bundles example

Connected Packaging

Promotional Service Bundles

Make a promotional kit useful after the handoff.

A home-service business delivers a seasonal maintenance kit or product sample.

See the promotional service bundles example

Connected Packaging

Interactive Unboxing

Turn the unboxing moment into a lasting brand experience.

A premium package creates a strong first impression, but the excitement can end once the item is unpacked.

See the interactive unboxing example

Interactive Direct Mail

10 use cases

Interactive Direct Mail

Interactive Policy Explainer

Make complex policy information easier to explore.

Printed policy mailers can be difficult to navigate, especially when topics need context or explanation beyond the space available on the page.

See the interactive policy explainer example

Interactive Direct Mail

Interactive Appointment Preparation

Help patients arrive informed and prepared.

Appointment letters and emails may leave patients unsure what to bring, where to go, or how to prepare for a visit.

See the interactive appointment preparation example

Interactive Direct Mail

AI Assistant for HVAC Direct Mail

Turn an HVAC postcard into a helpful conversation.

A promotional postcard may spark interest, but homeowners still have to search online, call, or wait for answers before requesting service.

See the ai assistant for hvac direct mail example

Interactive Direct Mail

Interactive Retail Promotions

Connect the mailbox to a relevant retail offer.

Traditional promotional mail often presents the same message to every household, with limited visibility into what shoppers explore next.

See the interactive retail promotions example

Interactive Direct Mail

Interactive Home Services Mail

Let homeowners act when they are ready.

Home service flyers create awareness, but customers may put them aside rather than search for contact details or take the next step.

See the interactive home services mail example

Interactive Direct Mail

Interactive Nonprofit Mail

Give every donor appeal a deeper story.

A printed fundraising appeal can introduce a cause but offers limited space to explain impact, answer questions, or provide different ways to participate.

See the interactive nonprofit mail example

Interactive Direct Mail

Interactive Retail Catalog

Make a printed catalog a guided shopping experience.

Back-to-school shoppers have different budgets and needs, while printed catalogs offer limited room for comparisons or tailored recommendations.

See the interactive retail catalog example

Interactive Direct Mail

Interactive Transactional Mail

Turn routine statements into useful service moments.

Bills and account notices are important communications, but customers may need additional help understanding changes or finding the right support.

See the interactive transactional mail example

Interactive Direct Mail

Interactive Travel Mail

Turn travel inspiration into destination discovery.

A travel brochure can inspire a trip, but it cannot easily answer individual questions or show the full range of destination experiences.

See the interactive travel mail example

Interactive Direct Mail

Interactive Meal Kit Postcard

Let households explore the menu before subscribing.

A meal-kit postcard can show an appealing dish, but prospective customers still need to compare meals, preparation needs, and subscription options.

See the interactive meal kit postcard example

Interactive Labels & Event Materials

5 use cases

Interactive Labels & Event Materials

Interactive Event Lanyards

Make every attendee badge a gateway to the event.

Attendees need schedules, venue details, sponsor information, and ways to connect, but printed programs and scattered links can make it difficult to find what matters.

See the interactive event lanyards example

Interactive Labels & Event Materials

Interactive Garment Tags

Give every garment a story and a helpful guide.

A garment tag has room for a price, size, and care symbols, but shoppers often want styling inspiration, care advice, and confidence in their purchase.

See the interactive garment tags example

Interactive Labels & Event Materials

Interactive Hotel Door Tags

Turn a simple door tag into a helpful guest concierge.

Arriving guests need practical information about their stay, but printed room guides can be easy to overlook and front-desk teams cannot answer every question at once.

See the interactive hotel door tags example

Interactive Labels & Event Materials

Interactive Product Labels

Keep product help and brand connection within reach.

Product labels stay close to the item, yet have limited space for instructions, troubleshooting, compatibility information, or ways to reorder.

See the interactive product labels example

Interactive Labels & Event Materials

Interactive Showroom Labels

Let every vehicle answer more of the buyer's questions.

A showroom label can list price and basic specifications, but buyers often want to explore features, compare options, and understand next steps at their own pace.

See the interactive showroom labels example